Zgorzelec
For many Polish towns and regions tourism constitutes a sector successfully adding to the economic growth, creating new work places, stimulating structural transformation, and, in consequence, improvement in the existence of the inhabitants of the tourist traffic reception area.
The advantages gained from tourism development in the tourists reception areas depend to a significant degree on their touristic values attractiveness, the existing tourist infrastructure, as well as accessibility.
Upon the intensifying competition on the tourist market, concerning not only tourist enterprises, but also towns and regions, the degree of interest in those areas is determined by the activity of local municipalities and representatives of tourist trade, among other things, in the area of promotion, which is a wide plane for communication between the tourist traffic reception area and the potential tourists. These are issues concerning Zgorzelec as well, being a town visited by tourists for different reasons.
